Over the years that I have been involved in this industry, I have been asked many times why in the world I would get involved in what many uninformed people call a “pyramid scam”.

Early in my networking career, I feared that question, because I think I hadn’t completely overcome my belief that it wasn’t.

I finally had an epiphany one day and realized that not only is networking the most efficient business model in existence, it is the most level playing field out there where anyone who wants can be a winner.

Like most people, I have worked hard my whole life.

I have been very blessed to have held some excellent positions.

I do this because I truly love what I do, and it offers flexibility for me to run my business full time and lead my team with my partners.

But lets face it, corporate America is the largest pyramid scam of all.  I work for a company that has tens of thousands of employees all over the world.  Even though I am fairly highly educated by today’s standards, my chances of becoming CEO, let alone a VP are about slim to none.  More importantly, I would have very little control over that happening.

Networking, done correctly, offers the opportunities that existed for the average person before WalMart and other super conglomerates came into existence.  Back to the days of old where a person could hang out a shingle and be in business.  There was a simple efficiency to it.

In every small town there was a general store, a blacksmith, a lawyer, a doctor, and of course a tavern, just to name a few.  As a small business owner, I competed with other small business owners and it was a level playing field.

But like anything else in life, the rules change.  Traditional methods no longer work as efficiently as they used to.  Does that mean that network marketing is no longer a viable option?

Absolutely not!  In fact, if you are willing to change your approach, networking has never been a better opportunity.  But let’s remember one thing, the key word in Network Marketing is Marketing!

You can’t have a Network until you Market properly.

Most networkers view themselves as product or sales reps for their individual opportunities.  Perhaps there was a time when this was appropriate.  In fact in today’s information driven society, this idea is all wrong.

We are inundated today with ads, sales literature, offers, etc.

In no time in history have we been so bombarded with information.  Your job as a networker is not to be a product salesperson, but the CEO of your own marketing firm.  You can have a product that is better than sliced bread, but without proper marketing, you are dead in the water.

So keep reading, keep learning, and never give up!

To Your Success!

Ken Eppers
(818) 794-9113
Ken@KenEppersGlobal.com



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Originally posted 2010-09-29 21:53:58. Republished by Blog Post Promoter

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